MoM shipments of top 10 brands remain fairly flat in November 2009

According to WitsView’s top 10 monitor brand survey, total monitor shipment reached 11.65 million units in November 2009, which is fairly flat compared to that of October. Due to the high price-sensitivity LCD monitors, most vendors are using price promotion to stimulate demand growth at this stage, leaving little room for a retail price increase. Amid the rising panel price trend in December, brand vendors have been stocking up to prepare for market demand in 1Q10, resulting in robust demand and tight supply of LCD monitors in the short term; this is also the reason that shipments in November did not decline as substantially as expected. But how long could this wave of demand extend for? The actual demand can be determined by key market indicators such as Chinese New Year sales during in February next year, as well as whether SI inventory and retail channel inventory continue to rise. WitsView projects that shipments of top ten LCD monitor brands will decline by 8% in December, due to the year end inventory count.

 

In terms of brand vendors’ respective performance, AOC posted the most significant shipment growth in November, up by 50% MoM; the growth can be attributed to helping TPV boost its shipment goal of achieving over 40 million units this year. HP showed the second largest growth with 19.6% increase, after shipment pick-up slowed down last month. Finally, after a few months of inventory adjustments, several brand vendors’ shipment performance recovered: BenQ grew by 17.3%, Viewsonic increased by 15.6%, Philips added 1.2%.

  Worldwide top 10 brand shipment by unit in November 2009

Shipment Unit: K pcs

Source: WitsView, 2009/12


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