Demand from stocking-up continued to slow down, Top 10 brand shipments declined by 3.9% in Jan

According to WitsView’s top 10 monitor brand survey, total monitor shipments declined by 3.9% to 11.61 million units in January 2010. Amid the anticipation of a labor shortage, panel restocking in preparation for the Chinese New Year continued to extend the demand momentum. However, shipments have been rising quarter after quarter due to stocking-up since 2Q09, but these products still relied on the demand from the end-market. In 1Q10, signs of a gradual decline in demand have already been reflected. This is particularly apparent in the China market as sales performance fell short of the expectation. Hence, a majority of brand vendors which mainly focus on the China market, recorded double-digit decline in their shipments, such as AOC (-16.4%) and Lenovo (-29.1%). WitsView forecasts that global top 10 monitor brand shipments will continue to decline in February, down by 4.1% MoM, due to fewer working days. In March, demand from restocking for the launch of new models may bring about a rebound in shipments.

In terms of brand vendors’ respective performance, LGE’s shipments remained robust, posting the largest growth of 18.5% MoM. Thanks largely to its brand image and favorable price position, LGE successfully targeted the emerging markets, and continued to expand its global market share. Several vendors’ shipments rose as they restocked in the beginning of the new year, namely, Acer (+18.2%), BenQ (+1.2%), and Viewsonic (+12.1%). Dell’s shipments grew by 4.7% due to year-end inventory count.

Worldwide top 10 brand shipment by unit in January 2010

Shipment Unit: K pcs

Source: WitsView, 2010/2

 


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