Top 10 monitor brand shipments continuously declined by 4.2% MoM in May

In May 2010, LCD monitor shipment from global top ten brand vendors declined by 4.2% MoM to 10.75 million units according to a recent survey. Major brand vendors face the pressure of rising inventory due to the slow season in IT market. Furthermore, because of the weakening demand, brand vendors could no longer gain more market share through sales promotion and retailer incentive policy. Thus, at this point, most brand vendors took it as the priority to clear away the inventory from 1Q10 and lowered their production. Market demand is unlikely to grow in June. Yet, it is expected that shipment may have a slight increase by 3-4% MoM in order to reach the sales goal in 1H10.

In terms of brand vendors’ respective performance, both production and shipment from Samsung declined due to its inventory adjustment. Its shipment posted the largest decline by 28.8% MoM, followed by Dell, whose shipment dropped by 10.1% MoM because of the weakening demand and rising inventory. On the contrary, mass production of new orders and product distribution in new markets recorded a monthly increase of demand among some brand vendors, namely, HP(8.0%), Viewsonic(13.1%) and BenQ(11.3%).

Worldwide top 10 brand shipment by unit in May 2010

Shipment Unit: K pcs

Source: WitsView, 2010/6

 


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