Top 10 monitor brand vendors’ shipments added by 1.2% MoM in October

According to the latest survey by WitsView, shipments from the global top ten brand vendors added by 1.2% MoM to 12.42M units in October 2010. Since LCD monitor panel prices had hit the bottom, the retail channels restocked aggressively, leading to the continued shipment growth in October. Among which, the retail channels in Europe were of the most aggressive ones – they started their inventory replenishment for 4Q10 demand; additionally, the continued appreciation of the euro resulted in the relatively lower procurement cost among the vendors in the region. Thus, the product pull-in among the retail channels in Europe was further strengthened. Looking into November and December, WitsView estimated that it may post a MoM decline of 2~6% in shipments. At current stage, LCD monitor panel prices show a slow uptrend, and the overall economy gradually detached itself from the Europe debt crisis. However, end-market demand revived slowly, and brand vendors endeavored to clear away the inventory in 2Q10 and 3Q10 which was excessively piled up in 1Q10. As a result, even though the momentum for inventory replenishment among some brand vendors was not as strong as usual, they still took a cautious and positive attitude toward the product pull-in.

 

Among the individual vendors in October 2010, thanks to the demand from the internet cafes in China and the demand in the emerging markets, AOC’s shipments continued the strong momentum in October, having a 17.5% MoM growth. Additionally, shipments from Philips, LGE, BenQ and Samsung rose by 14.6%, 6.8%, 4.4% and 2.1% MoM respectively due to the aggressive restocking among the retail channels in Europe. On the contrary, since Lenovo’s shipments posted a substantial increase in September, it dropped by 18.8% MoM in October with the higher shipment base.

Worldwide top 10 brand vendors’ shipment by unit in October 2010

Shipment Unit: K pcs

Source: WitsView, 2010/11

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